- To attract industry leaders to attend the event with eye-catching materials that are fun, professional, relevant and to cut through all the clutter of competing events.
- To create materials and a theme attractive to a variety of specializations in the communications industry (i.e.: writers, designers, photographers, marketing specialists, etc).
S571 rode the current Olympic fever and created a sports/Olympic theme. Icons associated with the Olympics, the IABC organization and the communication industry were combined to create graphics. This includes the Olympic rings, dove, medals, the IABC quill, gold/silver/bronze awards, press proof markings and cmyk color palette. The theme carried throughout all aspects of the event from each promotional piece to the venue and guest speaker. The design and color scheme replicated a printing proof and carried the cmyk usage into the (representational recreation of) Olympic rings. A graphic of the Olympic dove carrying the IABC quill created another recognizable image.
Attendees and award entrees fund the event. Therefore, the budget is not known when beginning the project. All components of the event need to be produced as efficiently as possible in hopes of a profit at its conclusion. The expectation of the organization is to at least break even on this event. Making a profit is the always hope.
S571 secured many probono vendors for this event. All design, photography, printing, event presentation equipment and event prizes were donated. S571 thought outside the box and utilized contacts and secured a guest speaker. S571 assisted with securing the venue at one of our clients’ facility (The Cardinals’ Ballpark). S571 even came up with the idea to use sports equipment (golf balls, tennis balls, baseballs, etc) in glass vases as center pieces to avoid the cost of renting decorations. The event was a success with having a small profit and increasing attendance from the previous year.