Given a topic and a set of data to work from, it’s easy to let your mind flood with great ideas for your narrative and visuals – but the first step should actually be backward, not forward.
Who will you be talking to? Is the end user a researcher within the field that understands industry jargon or a casual viewer who needs more prompting?
How will the information be utilized? Is the infographic emphasizing data for research points, selling a product or positioning a brand as a thought leader?
What is the purpose? Do you want to emphasize a specific factoid, highlight a step in a process, position a brand as a thought leader, or create a “call to action”.