The 200+ page Roundup Launch Manual assists Monsanto in presenting detailed product information to the salesforce. The manual consists of four product sections with each of these sections broken into three sub-sections (Operational, Technical and Marketing). The information presents itself as a cohesive unit, due to utilizing design master pages, style sheets, font hierarchy and a complimentary color palette. A CD and online version was also created for field use.
“To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science.”– Albert Einstein