This logo was used for a promotional sweepstakes when purchasing these Monsanto products. The creative challenge was creating a logo in which hifhlighted the products, stated the prize, explained the promotion in detail and utilized the long title given to the promotion. The design uses a metalic plate with heavy embossed lettering to resmble a license plate and give it a masculant feel. Overlapping objects give both perspective and hierachy to the items. The promotion was a success with 2,500+ entries.
