This project included keeping the original branding for Oakland Voices and creating a look and feel for it’s two sister sites. This was quite challenging since all three websites desired a very different look and feel. This was done by keeping the same design elements but changing the colors and fonts to match the desired look.
Oakland Voices: Keep original branding of “grunge”.
Sacramento Voices: Clean and fresh using a capital buliding image. This was accomplished utilizing lots of white space, bright blue skies and a pop of “California poppy” orange.
Jackson, Voices: Fun and hip “jazzy” feel. This was accomplished utilizing the same grunge background in vibrant green and black. This kept a slight “music grunge” yet added the pop of green taken from the city flag. The hand written font adds an informal and fun feel.
Multiple User Input: All authors needed continual access to the the website to post articles, videos and images without having access to admistrative features of the site. This was accomplished in two ways:
Training: Authors needed to be well trained on how to set-up a blog post, use featured images, upload to the media library, and how to utilize tags and categories correctly.
Development: Access to back-end functionality was given only to designated staff. This included the permissions for: creating pages, tags and categories, deleting items, and blog posting features.