The Canadian Place Endoscopy project included branding, logo creation and website design. The website is a typical brochure site with added features that include education and patient resources.
- Branding and Graphic Standards: Graphic standards were created with fonts, colors and image styles. These standards will be carried throughout future marketing to begin the branding process.
- Logo Creation: The final logo design is a compilation of multiple conceptual ideas. This process allows the client to combine design elements from multiple sources to create the perfect logo. The client requested the Canadian leaf element (from the original logo) to be included in the new design. This assists in transitioning from the old logo design to the new design.
- Production/Development: S571 implemented the design and functionality from conceptual design through the production process.