Creative Challenge:
To create a logo that was inventive and memorable yet not product specific since the company sold both new and refurbished office furniture of many styles and products.
Creative Solution:
S571 created an icon that could be interpreted both literally and figuratively. The cubes can be seen simply as office cubicles or as an integrated solution between a variety of office products. The conceptual icon states the necessity of cohesiveness between both form and function in your office environment.
